10 food promotion templates to boost online restaurant sales
Are you rewarding dine-in customers with regular promotions and discounts? Why not do the same for your online customers?
Use the following food promotion templates to encourage more customers to place their first order online and keep ordering for exclusive loyalty perks such as freebies and discounts.
The benefits of offering takeout promotions at your restaurant
Promote your online ordering service to new customers
Trying to let customers know that they can also order your delicious dishes for pickup and delivery? What better way than to announce it with a promotion?
For example, you can offer free delivery or a 10% discount on all new orders to encourage customers to place their first online order ASAP.
Encourage and reward customer loyalty
Once you’ve convinced customers to order from you online once, your job is to keep them coming back. Food promos can help with that too.
Some of the best food promotions for attracting returning customers are discounts or freebies once they place a certain number of orders.
Increase the average cart value
Once customers find out they can enjoy a free item or special price once they reach a certain minimum order value, they’ll be tempted to add more items to their cart than they initially planned.
To that purpose, make sure they know when they’re about to benefit from a promo with a helpful menu pop-up:
Promote high profit margin menu items
Setting up your own restaurant promotions gives you the freedom to choose which items will be part of the promo.
That means you can bring high profit margin items in your customers’ attention, boosting online sales in the process.
Stand out from the competition with unique restaurant promotion ideas
You can customize any food promotion template you use to come up with creative, appealing deals that will set you apart from other local restaurants.
For example, you can celebrate food holidays with unique promotions like 20% off the entire pizza menu for National Pizza Day or a free slice of chocolate cake with any order on National Chocolate Day.
10 food promotion templates to set up a variety of restaurant deals
Percentage discount for orders over a certain value
One of the most common restaurant promotions you can set up, the percentage discount is a simple yet effective way to encourage customers to spend more.
Set a minimum order amount such as $40 to ensure only larger orders benefit from this discount.
Discounts on selected menu items
But what if you want to spotlight a specific menu category? Maybe you’ve just introduced burgers to the menu. Kick things off with a week-long discount promo on the entire burger menu.
Buy one, get one free
Another classic food promo template, buy one, get one free (BOGO) allows you to reward customers who want to share your delicious food with friends or family.
You can set the gratuity however you prefer, but it’s recommended to offer the cheaper of the two items for free so you can still make a sizeable profit.
Free delivery
An extremely popular food promotion template, free delivery is any at-home customer’s dream. Enjoying food at home for the same price they would at the restaurant? Perfection!
Ideally paired with a minimum order value, this allows you to reward big purchases by wavering your typical delivery fee.
Fixed discount on the total cart value
Similar to a percentage discount, this gives you the option to offer customers a cash discount on the check. We recommend pairing this with a minimum order value of at least $40 as well.
Free menu item
An excellent way to reward loyal customers every now and then, a freebie like a drink or a dessert will keep them happy and motivate them to order often.
If you want this template to only apply to returning customers, you can mark it as such, and you can even add a condition like a minimum number of orders placed.
Meal bundle
For customers who want to enjoy an entire meal, from appetizers to desserts, with the whole family, meal bundle promos are a must.
You can choose any dish combo you’d like to create a menu that customers won’t be able to resist.
Percentage discount for specific payment methods
Do you want to encourage your customers to pay by card? Are you looking for a way to promote your newest online payment option? Include it in a promo.
Free dish as part of a meal combo
Tempt customers to order more than just a main dish. Throw in a free dessert if they purchase an appetizer and main course so they can experience everything your restaurant has to offer – all in one meal.
Discount on a combo deal
Whether a percentage or fixed discount, this food promotion template allows you to reward customers who choose to order a variety of dishes or a combo menu.
How to set up a food promotion in minutes
Do you want to set up any of the promotions above in minutes? Use the simple food promotion templates built into the GloriaFood online ordering system and personalize them according to your menu and marketing strategy.
Follow these step-by-step instructions to learn how:
Bonus: Expand your food promotion ideas to dine-in with on-premise ordering
Would you like to apply the same irresistible promos to your dine-in menu too? It’s easy. Simply enable on-premise ordering in your GloriaFood restaurant dashboard -> Setup -> Services & opening hours -> On premise.
Then, generate your dine-in QR codes and display them on every table to start accepting orders on location.
Customers can scan the code to browse the menu, just like they would when placing an order online. To have your promos show up at the top of your dine-in menu, mark your promotions as “any type” under order type or on premise only if that’s the case.
Final thoughts
If you’re looking for new ways to increase your online sales, start introducing promotions into your marketing strategy.
These simple and effective food promotion templates will help you attract new and returning customers. Simply create your free GloriaFood account to get started.